"Imagine a free phone with no guaranteed contract on the back end. That is all in front of us." This was said by Jonathan Schwartz, the CEO of Sun Microsystems, seemingly to ignite some interest in a vision of the future. It sounds attractive, doesn't it? A cell phone with zero cost to the user, with no contracts and enforced terms, etc... Sounds like nirvana, no cell phone bills.
![]() | Apple iPod touch 32 GB with Software Upgrade asin: B0012JNQYK |
It seems the businesses surrounding us, the businesses that fill our stores with products, that these businesses are dependent on ever growing sales. The stock market values companies whose earnings are always growing, and punish those whose earnings are stagnant or declining. But, what does this have to do with "use it once and throw it away"?